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Georgia's Partnership for Reform in Science & Mathematics (PRISM) initiative aims to increase awareness of the significance of mathematics and science among parents, teachers, business leaders, the community-at-large and students themselves. PRISM has launched a comprehensive awareness campaign featuring the theme "math + science = success" on billboards, TV advertising and public service spots, newspaper and magazine ads, bus shelters, in-school posters and banners, as well as public relations outreach.